When a vendor adds a new listing, they're guided straight into a clean, side-by-side pricing comparison — Free, Standard, and Premium — right inside the flow they're already in. There's no separate checkout to hunt for and no reason to abandon the upgrade decision.
Monetizing a directory shouldn't mean bolting on a clunky third-party checkout. This pricing engine is native to the platform, and because it appears at the exact moment a vendor is already motivated — right after building their listing — it converts far better than any follow-up email ever could.
You set the structure: let new local businesses join free to build out your database, upsell established ones to a mid-tier for faster approval and broader reach, then capture serious advertisers with a top tier that guarantees priority placement and an SEO backlink. Once it's configured, it keeps selling around the clock without a sales team.