Custom tags let developers add dynamic behavior to any page — content that changes based on context, automatically pulled information, or specialized display logic — all without rebuilding the CMS itself.
A purely static site eventually hits a ceiling — some experiences genuinely need personalized or automatically generated content to work well. Custom tags give developers that capability directly, without bolting on a separate system.
The result is a site that can do more as your needs grow, giving your team real flexibility without asking them to work around the CMS instead of with it.