Chapter 25 of 43 · The Admin Panel (Administrators)

Listing Packages and Pricing Plans

Packages are the pricing plans business owners choose from when they add a listing. They are the main way a directory earns money.

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Admin Panel › Directory Settings › Packages

Packages are the plans that business owners choose from when they add a listing. You can create as many as you need, free or paid.

The demo packages: Free, Standard and Featured.
Figure 25.1 The demo packages: Free, Standard and Featured.

Package options

Click Add Package, or the edit button of an existing package:

FieldMeaning
Package NameShown as the plan name, for example "Premium".
PriceIn the website currency. 0 makes the package free, and no payment is requested.
Max Images AllowedHow many photos the listing can have, including the logo.
Duration DaysHow long the listing stays online. 0 uses the default Listings Expiration Days.
DescriptionA short sales text shown on the package card, for example "Reviewed within one business day".
Featured listingListings with this package are featured: shown on the home page and first in search results.
Up to 3 categoriesAllows three categories instead of one.
Allow a YouTube videoLets the owner add a video to the listing.
Dofollow linkThe link to the business website passes SEO value. Businesses value this highly.
Online appointment bookingShows appointment booking as part of the package.
ActiveOnly active packages are offered. Untick it to retire a package without deleting it.
Editing the Featured package.
Figure 25.2 Editing the Featured package.

The package cards on the website list these options automatically ("Add listing to 3 categories", "Add up to 6 images and a video", "Direct link to your site for SEO benefits"…), so you do not need to repeat them in the description.

Deleting a package

A package that is used by at least one listing cannot be deleted. Untick Active instead, so it is no longer offered.

Pricing ideas

  • Free + paid upgrades: a free basic listing fills the directory; featured status, more photos and a dofollow link are reasons to upgrade.
  • Annual pricing: a duration of 365 days means one invoice a year and fewer renewals to manage.
  • Few choices: two or three packages are easier to choose from than six.
  • Anchor price: a premium package makes the middle one look reasonable; that is why the demo highlights the second package as "Most Popular".